A Trail of Unexplained Deaths Follows the Face of Looksmaxxing

crime

A former bankruptcy lawyer who built an online empire telling young men to chase the perfect jawline and physique at any cost now sits at the center of a three-part series tracing a string of unexplained deaths in his inner circle.

Get Huge: Looksmaxxing to Death began streaming on Hulu and Disney+ on Nov. 10. Filmmaker Stacey Lee started the project in late 2024, when looksmaxxing was still a fringe corner of the internet. It has since moved to center stage, driven by teenagers and young men trading recipes for livestock steroids, toxic fat burners and self-inflicted facial fractures.

The death at the center of the series is Leo Longevity, a biohacker who moved into Huge's compound in Pattaya, Thailand, in 2022 to film videos with him. He isolated himself on Jan. 27, 2023, and was found dead in a bathroom at Huge's house three days later. An autopsy indicates his fatal injuries were caused by another person. The investigation remains open, no suspect has been identified, and Huge has denied any involvement.

Other figures around Huge share a similar arc. Nick Weisser, a close friend and IT contractor, died a couple of weeks after he is alleged to have threatened to leak information about Enhanced Athlete. Josh Brooks, whom Huge calls a best friend, passed off a slightly altered version of Huge's branding as his own before falling from an apartment window during a 2021 fire in Colombia. Coach Trevor vanished in 2022. Scott Cavell, the Enhanced Athlete CEO who served three years in prison for selling an unapproved chemical as a supplement, was found dead in a hotel in 2024, with no official cause released.

Connor Murphy, a rising looksmaxxing star who joined the Pattaya group in 2023, drowned in the lake behind his Thai home on July 7. He had been behaving erratically and claiming he was gaining superpowers after injecting gold into his bloodstream. His death is believed to be an accident.

Huge was never indicted after the FDA raided his supplement company over unapproved SARMs. He relocated to Thailand's looser drug market and rebuilt a following of nearly 175,000 people on Instagram after his YouTube channel was banned in 2023, recruiting young men who arrive isolated and depressed and receive housing, marketing work, meals and supplements in exchange for loyalty.

The practices he popularized include trenbolone, a livestock steroid that is illegal for human use in the United States, DNP, a fertilizer used to burn fat that carries a risk of death, and bone smashing, repeatedly striking facial bones to make them heal thicker. Nothing verifies that popular looksmaxxers actually take what they claim, and Huge has been filmed pitching himself to teenagers as young as 13 in Las Vegas, one of whom asked him for steroids.

Lee's lasting worry is permanence. Huge's team already produces AI-generated versions of him, meaning the persona can keep recruiting long after the man stops.