Rockstar has built a fully produced animated series inside GTA 6, complete with its own teaser trailer, and it looks like a show that could actually air on Adult Swim.
Macca & Friends follows Macca the Gator and his wetland friends across the state of Leonida, the game's take on Florida. The animation carries the same deadpan, deliberately crude energy as Aqua Teen Hunger Force or Rick and Morty, but with the finish of a genuine broadcast production rather than a throwaway clip looping behind a bar.
It is billed as a series, which means multiple episodes will be watchable in-game rather than a single repeating bit.
Macca & Friends is not the only channel. A telenovela and a second animated show called The Johnsons round out the lineup, and Rockstar brought in an outside animation studio to produce the slate.
For a medium where fake television has long been set dressing, this is a different tier of investment. If Rockstar is commissioning original animation at this level just for something players watch between missions, the rest of the world it is building is likely far denser than anyone has seen from the series before.