Nintendo has finally opened its toddler-focused 'My Mario' merchandise collection to online shoppers, allowing fans to buy exclusive toys and apparel without visiting a physical store.
Available this week, the expanded lineup arrives just in time for the holiday season, featuring wooden block amiibo, fleece overalls bearing familiar characters, and bath toys shaped like warp pipes.
Digital offerings remain part of the franchise push, including a series of stop-motion shorts on YouTube and the Hello, Mario! Switch app designed specifically for young children.
Previously most items were restricted to Nintendo's physical storefronts, making this latest online drop the biggest opportunity yet to access the full range.