Netflix added millions of subscribers in 2024 despite price hikes and a password-sharing crackdown, pushing its total past 277 million.
The streaming service's subscriber base reached 277.9 million in the second quarter of 2024, up more than 8 million from the previous quarter and a record for the first half of 2024. The gain continued a streak of strong growth, with Netflix adding 30 million subscribers in 2023 and another 17.3 million in 2024. The ad-supported tier launched in late 2022, and the lowest-priced ad-free plan began phasing out in the United States and France. Most subscribers come from Europe, the Middle East and Africa, and the audience spans age groups, with most aged 18 to 54.