United Airlines announced yesterday that it will restrict AI agents from booking flights across its website and partner channels.
The airline will update its ticketing policies to block AI bots from making reservations, due to risks to payment information and potential violations of Department of Transportation and Federal Aviation Administration rules.
The move aligns with actions by other firms, including JPMorgan Chase and Amazon, which have also restricted AI agents. United's CEO, Scott Kirby, opposes creating another middleman. Southwest has launched a ChatGPT booking plugin. AI agents account for a tiny fraction of Uber's millions of trips.