The European Commission today unveiled a sweeping Digital Fairness Act that would force game makers to disclose loot-box odds, ban personalized pricing, and limit pay-to-win features for minors across the EU.
The proposal, which covers all 27 member states without individual ratification, includes Article 15 requiring transparency for variable reward schemes, Article 13 prohibiting price discrimination based on user profiling, and Article 14 mandating clear monetary values for virtual currencies with default opt-out for minors.
If enacted, the act would reshape the gaming industry by imposing mandatory toggles to disable controversial mechanics and allowing the Commission to add new restrictions at any time, though critics question enforcement against mixed-age gameplay.